Brand Voice Engine
A portfolio that doubles as a working brand-voice product, built so anyone on a team can write in-brand without me in the room.
900Kengagement
- Cursor
- Claude
- Vercel
- Next.js
how it started
Full client roster
- Iron Link Intel2025-2026Lead Product Designer
- DigiCred2025-2026Founding Product Designer
- MustWants2024-2025Founding Product Designer
- Credit Karma2021-2024Lead / Senior Product Designer
- Peloton2023-2024Senior Product Designer
- frog2021-2021Senior Interaction Designer
- Ancestry2020-2021Senior Designer
- iHeartJane2017-2020Founding Product Designer
- Walmart2017-2018Senior Art Director
- Sony PlayStation2015-2017Lead Product Designer
- Samsung2013-2015Senior Concept Designer
- Advertising2011-2013Associate Creative Director
- Advertising2009-2011Associate Creative Director
Products I'm building in code, shipped in the open. Each one opens to the numbers most people hide.
DATA
Unfiltered Behavioral Intelligence
Output
A definitive read on real user friction—pinpointing drop-offs, workarounds, and unstated workflow constraints.
How
- Study real sessions and interaction logs for unscripted habits.
- Filter noise to spot the patterns that matter.
Tools
- MixpanelEvent Telemetry & Funnels
- FullStorySession Replays & Behavior
- DovetailPattern Synthesis
- FigmaLegacy UI & Mockups
- MiroDesign Thinking & Docs
One machine-readable contract, Design.md, compiles to the CSS variables every page here renders from. Humans read it. So do my agents.
Reading live values from the stylesheet…Mint acts. Apricot emphasizes. Blue links. Read live, not a snapshot.
Open the design system
Charlotte, NC · Remote
Paul Banks
Principal Product Designer
After 16+ years shipping product interfaces, I now design the surfaces where people and agents share a task: prompts, confidence, and the checkpoint where a human still decides.