Paul Banks

Lead product designer & design engineer + artist

Open to senior & lead roles. paulbankss@gmail.com

Selected work2017–2026

ISelected work

Pl. 1Credit Karma, 2021–2024. Fintech.

Credit Karma

77%

under money stress · Dscout n=300

Problem
The first thing to break is the ability to set a goal.
Move
Goal-setting as the intervention: a named goal first, with progress as control.
Result
Goal-setting as a first-class flow for 140M+ members.
Role
Sr / Lead product designer · Growth & Research
Read the case
Pl. 2Peloton, 2023–2024. Connected fitness.

Peloton

3 surfaces

one ride on bike, tread, and app

Problem
The ride ended when the class ended.
Move
Moments as reusable components across bike, tread, and app.
Result
A post-ride global rank by difficulty is why the next class happens.
Role
Product designer · Lanebreak UX/UI
Read the case
Pl. 4DigiCred, 2025–2026. EdTech · Crypto.

DigiCred

2 × 0→1

an institutional wallet and a student identity

Problem
Proof lives in too many places, and none of it is checkable.
Move
A wallet to hold, match, and apply with verified credentials.
Result
QR or API import to a verified card, then apply with a KanonVDR audit trail.
Role
Lead product designer · 0→1
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Pl. 5MustWants, 2024–2025. Real estate.

MustWants

198

agents tested, with 14 buyers over nine months

Problem
The company was named MustWants. The feed still scored everything 100%.
Move
Lifestyle compatibility before tours, designed in Figma and Cursor.
Result
Tested over nine months. Not shipped.
Role
Lead product designer · Founding
Read the case
Pl. 6iHeartJane, 2017–2020. Cannabis e-commerce.

iHeartJane

3,567

products across 17 shops

Problem
The product card made Add to Cart hard to find.
Move
A denser menu, a visible add-to-cart, then a Jane AI budtender that recommends by feel.
Result
Ranked products, local availability, and a clear pickup or delivery choice.
Role
Founding product designer · Marketplace
Read the case

Full client roster

  • Iron Link Intel2025-2026Lead Product Designer
  • DigiCred2025-2026Founding Product Designer
  • MustWants2024-2025Founding Product Designer
  • Credit Karma2021-2024Lead / Senior Product Designer
  • Peloton2023-2024Senior Product Designer
  • frog2021-2021Senior Interaction Designer
  • Ancestry2020-2021Senior Designer
  • iHeartJane2017-2020Founding Product Designer
  • Walmart2017-2018Senior Art Director
  • Sony PlayStation2015-2017Lead Product Designer
  • Samsung2013-2015Senior Concept Designer
  • Advertising2011-2013Associate Creative Director
  • Advertising2009-2011Art Director

IIHow I work with your team

I partner with product and engineering from discovery through ship, and I still build the interfaces in code.

Now designing
Interfaces for agentic systems where a person makes the critical decision: confidence scores, agent states, and human-in-the-loop checkpoints as core product primitives.
The team
Alongside your product and engineering partners, I bring a sprint team of specialist agents, one per stage: Observe, Frame, System, Prototype, Decide, Release.
The rules
Every stage has one it never breaks. No insight without real behavior behind it. No launch without a return path.
Open to
Senior & lead roles. Charlotte, NC (Remote).paulbankss@gmail.comRésumé (PDF)

My Design Studio

  1. 01 / Direct

    Paul Banks

    Director

    Sets direction. Receives handoffs. Makes the call.

  2. UX Researcher

    Turns signals from people into a decision the team can use.

    NeverNo insight without real behavior behind it.

    Playwright · Mixpanel · Claude

  3. Product Manager

    Holds the problem, the bet, and the decision to move.

    NeverNo roadmap without a problem worth solving.

    Linear · Notion · Claude

  4. Design Sys Eng

    Turns the direction into rules the product can keep.

    NeverNo component without a contract.

    Figma · Storybook · GitHub

  5. Design & Motion

    Turns the direction into behavior people can try.

    NeverNo motion that hides the hard part.

    Figma · React · Framer

  6. Design Critic

    Test the concepts with Design Swarm

    NeverNo committee-driven core direction.

    Claude · Figma · Linear

  7. Director of Deploy

    Makes the handoff, QA, and release feel intentional.

    NeverNo launch without a return path.

    GitHub · Vercel · Linear

IIIBuilding

Products I build in code and ship in the open.

Color & Noise

Work in progress

A visual studio in progress: compose with image, motion, sound, and signal.

  • WebGL
  • Motion
  • Sound
Visit the live product

IVColophon

Type
Tanker for titles and figures, by Indian Type Foundry. Source Sans 3 for text. The name in the header is set in Endless.
Inks
  • Stock--hero-base
  • Parchment--hero-text
  • Apricot, the second ink--hero-apricot
  • Velocity, for links--signal-velocity
  • Logic Pulse, for actions--cta-fill
Plates
Every cover is drawn in code: vector, voxel and three.js. No generated images.

Printed from DESIGN.md, which compiles to the CSS variables this page reads. The same rules guide collaborators and the agents I use.

Open the design system