GUERILLA CASE STUDY OF AIRBNB EXPERIENCES FEATURE FOR WEB AND MOBILE

Client: Airbnb
Project: 3 days
Tools: Paper, Mindful, Sketch, Principle

This product is for: (Your Audience)

This product is for the Airbnb demographic that explores the "Experiences" feature looking for Activities during the stay with Airbnb.

It will help them solve this problem: (The Problem)


The current Airbnb Experiences feature feels disconected and lacks contectual and location based services. By surfacing Expereinces during checkout, viewing the a host profile and notificaitons. The current search feature doesn't display results related to "Experiences' destination on mobile or web. I will create a smarter way to discover experiences within the proximity of the user and recommend activities based on the location of the booking.

I will do this by: (The Strategy)


I will improve the Airbnb Experiences destination through usertesting data, mock ups and prototypes. This case strictly focucses on key strings and not a build out.

We expect a working product to: (The Objective)
I expect my proposal will validate that creating a stand alone experience mobile app and improving the context around experiences surfaced and presented to the user

PROPOSED FEATURES

Secondary Navigation
Bottom Navigation - mobile only
Search
Contextual Near Me Row
Search Improvements
Remove Status Bar - mobile only
Cover Image - mobile only
Onboarding Notifications
Updates to Host Profile - mobile only
Validate: Updated Product idea
Optimize: the Experiences feature to drive engagement
Create: Tweaks to the UI/UX

Research How did you conduct the research? How did you develop interview/survey questions (providing topic map can help)? What are the key findings you derived from the interview/survey? Who is the user? Include persona image, describe their goals and limitations.

Add these sections

Wireframes
Lofi Prototypes
Strawman Process for one feature : Web Category list
How I conducted the Usability Usability Test
Result of Strawman
Final Vid for each section

Findings
This section can include anything from a reflection of the UX process you went through to important KPI/business results and user satisfaction.