Peloton “LaneBreak”
the Gamified Workout Experience

 

Sr. Product Designer

  • Led UX/UI design for music-driven workouts, enhancing retention by 10% through engaging content.

  • Created leaderboards and star-based rewards in Figma, increasing workout completion rates by 15%.

  • Designed wireframes and interaction flows for LANEBREAK, boosting session duration by 20% with intuitive gameplay interactions.

  • Led UX/UI design for music-driven workouts, enhancing retention by 10% through engaging content.

  • Created leaderboards and star-based rewards in Figma, increasing workout completion rates by 15%.

  • Owned A/B testing strategy for multiplayer game mechanics, increasing player retention by 12% and in-game purchases by 10%.

  • Integrated Jira with Google Analytics to track engagement, cutting design-to-development feedback loops by 15% with data-driven iterations.

  • Contributed 25% of reusable components to the Peloton Design System, enhancing scalability and reducing UI development time by 18%.

My experience Habit Looping with LaneBreak

Peloton Lanebreak uses gamification by transforming traditional cardio workouts into an interactive, game-like experience with avatar control, achievement-based goals, competitive leaderboards, and music-driven immersion. These elements create a motivating, rewarding, and habit-forming environment that encourages users to engage consistently while enjoying their fitness journey.

Psychological Engagement through Habit Loops:

Cue-Routine-Reward Cycle: Lanebreak leverages a habit loop where the cue (selecting a workout and music), routine (completing Moments and navigating lanes), and reward (earning points, stars, and leaderboard rankings) encourage repeated engagement. This structure aligns with gamification strategies seen in apps like Duolingo, where small, rewarding tasks build consistent user habits.


Problem Statement

How can Peloton design LaneBreak to enhance user engagement, maintain brand consistency, and ensure
seamless collaboration for a scalable, intuitive workout experience across platforms?

 


Key Considerations

  • User Engagement: How can LaneBreak’s mechanics (avatar, Moments, Leaderboards) motivate
    diverse users across fitness and music preferences?

  • Visual Design: How can LaneBreak align with Peloton’s brand for a cohesive experience across platforms?

  • Collaboration: How can Figma streamline design-development workflows for efficiency and quality?

  • Scalability & Safety: How can LaneBreak enable content updates while ensuring a safe, comfortable experience?

 

Whichever level you choose, you’ll work toward completing goals known as “Moments”—such as Streams (sustained cadence) and Breakers (hitting an output-based goal)—that are all elevated by music.

Peloton LaneBreak Workout Variety and Content

Peloton LaneBreak offers diverse workout options suitable for all fitness levels, including warm-ups, intervals,
Tabata, low-impact sessions, and climbs, set to various music genres such as pop, EDM, and hip-hop. New
classes are regularly added to the on-demand library, ensuring fresh and engaging content for users.

Peloton LaneBreak Immersive Workout Experience

Peloton LaneBreak delivers a transformative, gamified cardio experience that immerses users, minimizing distractions and stress while promoting enjoyment and engagement during workouts.

 
 

Peloton LaneBreak Leaderboard System

Each LaneBreak track features a leaderboard that motivates users to achieve the highest score. Points are earned
by completing Moments, contributing to a level’s total score. Users can earn zero to three stars based on the
percentage of Moments completed. A post-ride leaderboard ranks participants against others at the same
difficulty level, fostering competition and engagement.